Next Bull Run Narratives: What to Watch

Published on June 15, 2025

In the cyclical world of cryptocurrency, market sentiment is often driven by powerful stories, or "narratives." The 2021 bull run was dominated by DeFi, NFTs, and Layer-1 blockchains. As we look toward the horizon, a new set of narratives is beginning to take shape, potentially fueling the next wave of growth and adoption.

Key Narratives on the Radar

While predicting the future is impossible, several emerging sectors show significant promise and are capturing the attention of builders and investors alike.

Crypto market trends chart
  • AI & Blockchain Convergence: As discussed in a previous post, the synergy between AI and crypto is a powerhouse narrative. Projects focusing on decentralized AI computation, AI-audited smart contracts, and AI-powered trading are gaining traction.
  • Real-World Assets (RWAs): This involves tokenizing tangible assets like real estate, art, or private equity on the blockchain. RWAs bridge the gap between traditional finance and DeFi, potentially unlocking trillions of dollars in value.
  • Decentralized Physical Infrastructure Networks (DePIN): DePIN projects use token incentives to build and operate real-world infrastructure, such as wireless networks, cloud storage, or energy grids, in a decentralized manner.
  • Gaming (Web3 Gaming): Beyond simple play-to-earn, the next generation of blockchain gaming focuses on creating genuinely fun experiences with true player ownership of in-game assets, fostering robust digital economies.

The Underlying Theme: Tangible Utility

A common thread connects these narratives: a shift from pure speculation to tangible utility and real-world application. The market appears to be maturing, placing a higher value on projects that solve concrete problems or create sustainable economic models.

"The next bull run won't be fueled by hype alone. It will be driven by protocols that people actually use, not just trade."

Navigating the crypto market requires constant learning and adaptation. By understanding these emerging narratives, we can better identify the projects and technologies that are not just part of the next cycle, but are building the foundations for a decentralized future. As always, do your own research and invest wisely.